As a writer and advertiser, I know the power and influence that depth of language has in storytelling.
Stories that evoke emotion have a greater staying power. Campaigns that use emotive language linger in our hearts and minds.
The use of archetypes in writing for your brand voice creates this depth of language and emotion that will engage your audience.
Archetypes are storytelling themes that all humans intuitively know. These themes influence human behavior on a deep and subconscious level.