The Ruler Brand Archetype
The ruler brand story arch is about creating order from chaos and conducting orchestrated control.
You are known as a leader.
You're the organized brand, the brand people look up to.
People come to you in chaos and trust you to bring stability.
Your customers resonate with Jay-Z, Beyoncé and Alice Braga.
Modern brands today include the big system makers of our world like Microsoft and Amazon.
to create order from chaos and establish control
traits and characteristics:
leader, responsible, organized, role model, administrator, accomplished, capable, powerful, efficient, learned, practiced, experienced, ingenious, masterful, intelligent, facile.
famous Ruler phrases and quotes:
“I'm not a 'Business-Man'! I'm a Business... man! Let me handle my business, damn!”
I get nervous when I don't get nervous. If I'm nervous I know I'm going to have a good show.
“As long as you’re alive you can recreate yourself.”
― Teresa Mendoza