Resources
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04: Exploring Renewable Energy with Jay Austin of Kurz Industrial Wind Division
 In this episode of Vox Verba, host Andrya Allen engages in a compelling conversation with Jay Austin, Vice President of Winds at Kurz I... -
Harnessing the Power of Brand Archetypes for Connection
Harnessing the Power of Brand Archetypes for Connection Understanding your target audience is the cornerstone of success. It's not just... -
Presents for the 13 Brand Archetypes: A Gift Guide for Every Personality
 Imagine this: you stroll into a store, surrounded by countless products, each vying for your attention. What draws you in? Is it the ... -
03: Revolutionizing Fleet Maintenance: A Conversation with Jason Rhoads of Whiting Systems
Overview In this episode of the Vox Verba podcast, host Andrya Allen sits down with Jason Rhoads, the Marketing Director at Whitin... -
Brand Voice with AI
A company's brand voice is what sets it apart from the competition. This voice is the heart and soul of a brand, encapsulating its pers... -
02: Sustainability, Innovation, and Circular Solutions with Bob Alvarez of Shapiro
 In episode 2 of The Vox Verba podcast, we delve deep into the world of sustainability with special guest Bob Alvarez, the President a... -
01: Aerospace, Medical, 3D Printing & OEMs with Greg Himstead of Titanium Industries
 In episode 1 of The Vox Verba Podcast, we dive into the intricate world of titanium manufacturing and its impact on various industrie... -
How to Define Your Brand's Tone of Voice with Brand Archetypes
 Every strong brand has its own voice. The quest... -
How to Create Customer Intimacy by Listening to Your Customer’s Voice
Love is in the air. Just kidding, those are your cu... -
How to Write like a Lover Brand
As a writer and advertiser, I know the power and influence that depth of language has in storytelling.Â
Stories that evoke emotion have a greater staying power. Campaigns that use emotive language linger in our hearts and minds.Â
The use of archetypes in writing for your brand voice creates this depth of language and emotion that will engage your audience.
Archetypes are storytelling themes that all humans intuitively know. These themes influence human behavior on a deep and subconscious level.Â
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How to Listen for Sales Signals Grounded in Human Motivations and Needs on Belonging and Love
TL;DR: Customers will tell you with their words what their current needs and motivations are. Your brand’s message, voice and personality should me... -
How to Use Customer Reviews to Build Brand Messaging In Your Customer's Voice
As a top advertiser, I know the best ads come from testimonies and user-generated content.
Many years ago, I developed a process in my masters that uses a scientific, data-based approach for developing brand voice using only the voice of the customer.
Since then, I’ve used this process with Fortune 500 companies, universities across the states, TED, Sony, and countless eComm and lead generation brands.
