The Rebel Brand Archetype

aka the anarchist

The Rebel is known as a change agent.
People come to them without a voice and stand behind their boldness.

goal: to break the rules and fight authority

traits and characteristics: rebellious, iconoclastic, wild, loud


โ˜  ๐Ÿฏ ๐Ÿงจ ๐Ÿ”Š



Harley Davidson

Virgin Records


Nicki Minaj

Samuel L. Jackson

Issa Rae

famous Rebel phrases and quotes:

"I recognize the council has made a decision, but given that it's a stupid-ass decision, I've elected to ignore it." - Samuel L. Jackson

"The advantages of black hair are infinite." -Issa Rae

"You gotta be a beast. That's the only way they'll respect you." -Nicki Minaj

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