The Hero Brand Archetype

The Hero brand story arch is about improving the world.

You are known as courageous.
You're the bold brand, the brand people are inspired by.
People come to you to solve major problems and they trust you will leave a positive mark with your solution.
Your customers resonate with Barrack Obama and Will Smith.
An example of a modern hero brand is Nike.


to improve the world

traits and characteristics:

courageous, bold, honorable,  strong, confident, inspirational, problem-solver, fixed, resolved, solution, hope, unequivocal, responsible, conscientious, high-principled, incorrupt, upright, sincere, unfailing, determined, safe



famous Hero phrases and quotes:

We proved that we are still a people capable of doing big things and tackling our biggest challenges.”
― Barack Obama
" I don't know what my calling is, but I want to be here for a bigger reason. I strive to be like the greatest people who have ever lived."
― Will Smith

Want to learn how to use the hero archetype in your brand's personality with messaging and content that drives measurable growth?

Come to a Masterclass.