The Hero Brand Archetype

The Hero brand story arch is about improving the world.

goal:

traits and characteristics:

celebrities:

famous Hero phrases and quotes:

We proved that we are still a people capable of doing big things and tackling our biggest challenges.”― Barack Obama"I don't know what my calling is, but I want to be here for a bigger reason. I strive to be like the greatest people who have ever lived."― Will Smith

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