The Hero Brand Archetype

aka the warrior

The Hero brand story arch is about improving the world. Heroes are known as courageous.
People come to them to solve major problems and they trust they will leave a positive mark with your solution.


goal: help to improve the world
 

traits and characteristics: courageous, inspirational, confident, bold
 

emojis:

🦸 🥇 ⚔ 🧑‍🚒

 

brands:

BMW

Nike

Duracell


celebrities:

Will Smith

Barack Obama


famous Hero phrases and quotes:

“We proved that we are still a people capable of doing big things and tackling our biggest challenges.”― Barack Obama

"I don't know what my calling is, but I want to be here for a bigger reason. I strive to be like the greatest people who have ever lived."― Will Smith