The Hero Brand Archetype
aka the warrior
The Hero brand story arch is about improving the world. Heroes are known as courageous.
People come to them to solve major problems and they trust they will leave a positive mark with your solution.
goal: help to improve the world
traits and characteristics: courageous, inspirational, confident, bold
emojis:
🦸 🥇 ⚔ 🧑🚒
brands:
BMW
Nike
Duracell
celebrities:
Will Smith
Barack Obama
famous Hero phrases and quotes:
“We proved that we are still a people capable of doing big things and tackling our biggest challenges.”―