The Sage Brand Archetype

The Sage brand story arch is about simple wisdom and truth.

You are known as a mentor.
You're the smart brand, the brand people look up to.
People come to you with questions and trust your direction and insights.
Your customers resonate with Morgan Freeman, Oprah and Bill Gates.
Modern brands today include trusted sources of journalism like the BBC and well known industry advisors like Bill Gates.


to help the world gain wisdom and insight

traits and characteristics:

knowledgeable, trusted source of information, wisdom and intelligence, thoughtful, analytics, mentor, guru, advisor, educated, experienced, confident, trainer, resourceful, humble, guided, guiding, priorities, trustworthy, honest, expert, method, smart, informed, careful, aware, enlightened, perceptive, thoughtful, well-informed, knowing, sensing, intuitive, intuition, sharp, clever, witty, craft, insightful, reflective, teacher, intelligent, familiar, receptive, mindful, awake, brilliant, deep, gifted, handy, inventive, innovative, quick, skilled, talented 


Morgan Freeman OprahBill Gates

famous Sage phrases and quotes:

“Knowing yourself is the beginning of all wisdom.”
― Aristotle
"The best way to guarantee a loss is to quit."
― Morgan Freeman
"Where there is no struggle, there is no strength."
― Oprah
"Your most unhappy customers are your greatest source of learning."
― Bill Gates

Want to learn how to use the sage archetype in your brand's personality with messaging and content that drives measurable growth?

Come to a Masterclass.