The Sage Brand Archetype

aka the mentor

The Sage brand story arch is about simple wisdom and truth. The Sage is known as a mentor. People come to them with questions and trust their direction and insights.

goal: to use intelligence and analysis to understand the world and help the world gain wisdom and insight.

traits and characteristics: credibility, wise, responsibility, guru


🧑‍⚖ 🦉 🧠 🧘



Harvard University

Mayo Clinic



Bill Gates

Morgan Freeman

Oprah Winfrey

famous Sage phrases and quotes:

“Knowing yourself is the beginning of all wisdom.”― Aristotle

"The best way to guarantee a loss is to quit."― Morgan Freeman