The Sage Brand Archetype
aka the mentor
The Sage brand story arch is about simple wisdom and truth. The Sage is known as a mentor. People come to them with questions and trust their direction and insights.
goal: to use intelligence and analysis to understand the world and help the world gain wisdom and insight.
traits and characteristics: credibility, wise, responsibility, guru
🧑⚖ 🦉 🧠 🧘
famous Sage phrases and quotes:
“Knowing yourself is the beginning of all wisdom.”―