The Athlete Brand Archetype

The athlete brand story arch is about focus and high performance.

You are known as relentless.
You're the high performance brand, the brand people use to set targets when they push themselves.
People come to you when desire achievement and increased performance.
Your customers resonate with Serena Williams, Michael Jordan and Michelle Kwan.
Modern brands today include Funded Today and Adidas.


to be the best

traits and characteristics:

focused, resilient, high performer, fast, record-breaking, efficient, rebounding, irrepressible, expansive, winner, mover, success, productive, systematic, well-organized, experienced, profitable, proficient, competent, economical



famous Athlete phrases and quotes:

I decided I can’t pay a person to rewind time, so I may as well get over it..”
― Serena Williams
" Some people want it to happen, some wish it would happen, others make it happen."
― Michael Jordan

Want to learn how to use the athlete archetype in your brand's personality with messaging and content that drives measurable growth?

Come to a Masterclass.