The Athlete Brand Archetype

The athlete brand story arch is about focus and high performance.

goal:

traits and characteristics:

celebrities:

famous Athlete phrases and quotes:

I decided I can’t pay a person to rewind time, so I may as well get over it..”― Serena Williams"Some people want it to happen, some wish it would happen, others make it happen."― Michael Jordan

Want to learn how to use the athlete archetype in your brand's personality with messaging and content that drives measurable growth?

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