The Athlete Brand Archetype

aka the achiever

The athlete brand story arch is about focus and high performance. Athletes are known as relentless. People come to them when they desire achievement and increased performance.

goal: to achieve strength, agility, endurance, discipline, and focus

traits and characteristics: strength, bravery, honor, discipline


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Serena Williams

Michael Jordan

famous Athlete phrases and quotes:

“I decided I can’t pay a person to rewind time, so I may as well get over it..”― Serena Williams

"Some people want it to happen, some wish it would happen, others make it happen."― Michael Jordan


Want to learn how to use the athlete archetype in your brand's personality with messaging and content that drives measurable growth?

Come to a Masterclass.