The Athlete Brand Archetype
The athlete brand story arch is about focus and high performance.
You are known as relentless.
You're the high performance brand, the brand people use to set targets when they push themselves.
People come to you when desire achievement and increased performance.
Your customers resonate with Serena Williams, Michael Jordan and Michelle Kwan.
Modern brands today include Funded Today and Adidas.
goal:
to be the best
traits and characteristics:
focused, resilient, high performer, fast, record-breaking, efficient, rebounding, irrepressible, expansive, winner, mover, success, productive, systematic, well-organized, experienced, profitable, proficient, competent, economical
celebrities:
famous Athlete phrases and quotes:
“
I decided I can’t pay a person to rewind time, so I may as well get over it..”
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