The Athlete Brand Archetype
aka the achiever
The athlete brand story arch is about focus and high performance. Athletes are known as relentless. People come to them when they desire achievement and increased performance.
goal: to achieve strength, agility, endurance, discipline, and focus
traits and characteristics: strength, bravery, honor, discipline
🏆 🏟 💰 💪
famous Athlete phrases and quotes:
“I decided I can’t pay a person to rewind time, so I may as well get over it..”―