The Regular Guy Brand Archetype
aka the homie
The Regular Guy brand story arch is about connecting with others and belonging. They are known as a down to earth. People come to the Regular Guy for their solid values and common understanding of the simple things in life.
goal: To belong, or connect with others
traits and characteristics: accessible, connected, supportive
emojis:
😀👌🙋👔
brands:
eBay
Home Depot
celebrities:
SZA
Donald Glover
famous regular guy phrases and quotes:
“You have all the shine you ever need. Don't let people say you don't.”―
―SZA
"Beauty comes from a life well lived. If you've lived well, your smile lines are in the right places" - Jennifer Garner