The Explorer Brand Archetype

aka the seeker

The Explorer brand story arch is about discovery and new experiences. Explorers are known as adventurous. People come to them when they are restless and trust they will introduce something new to them

goal: find fulfillment through discover and new experiences

traits and characteristics: restless, ambitious, adventurous, independent


🕵 🗺 🗻 🧭



Red Bull



Anderson Cooper

Padma Lakshmi

Elon Musk

famous Explorer phrases and quotes:

“When something is important enough, you do it even if the odds are not in your favor.”― Elon Musk

"The farther you go, the harder it is to return."― Anderson Cooper


Want to learn how to use the explorer archetype in your brand's personality with messaging and content that drives measurable growth?

Come to a Masterclass.