The Explorer Brand Archetype

aka the seeker

The Explorer brand story arch is about discovery and new experiences. Explorers are known as adventurous. People come to them when they are restless and trust they will introduce something new to them

What are the explorer's goals?

goal: find fulfillment through discover and new experiences

What are the explorer's traits and characteristics?

traits and characteristics: restless, ambitious, adventurous, independent

what emojis does the explorer use?


🕵 🗺 🗻 🧭

what are explorer archetype brands



Red Bull


which celebrities are explorers?


Anderson Cooper

Padma Lakshmi

Elon Musk

famous Explorer phrases and quotes:

“When something is important enough, you do it even if the odds are not in your favor.”― Elon Musk

"The farther you go, the harder it is to return."― Anderson Cooper


While brand archetypes have universal themes, each brand's voice is unique.

Discover your unique brand voice with a custom Brand Archetype Report to find out how your brand can stand out to connect with customers.