The Explorer Brand Archetype
aka the seeker
The Explorer brand story arch is about discovery and new experiences. Explorers are known as adventurous. People come to them when they are restless and trust they will introduce something new to them
goal: find fulfillment through discover and new experiences
traits and characteristics: restless, ambitious, adventurous, independent
emojis:
🕵 🗺 🗻 🧭
brands:
Red Bull
JEEP
celebrities:
Anderson Cooper
Padma Lakshmi
Elon Musk
famous Explorer phrases and quotes:
“When something is important enough, you do it even if the odds are not in your favor.”―