The Explorer Brand Archetype
aka the seeker
The Explorer brand story arch is about discovery and new experiences. Explorers are known as adventurous. People come to them when they are restless and trust they will introduce something new to them
What are the explorer's goals?
goal: find fulfillment through discover and new experiences
What are the explorer's traits and characteristics?
traits and characteristics: restless, ambitious, adventurous, independent
what emojis does the explorer use?
emojis:
🕵 🗺 🗻 🧭
what are explorer archetype brands
brands:
Red Bull
JEEP
which celebrities are explorers?
celebrities:
Anderson Cooper
Padma Lakshmi
Elon Musk
famous Explorer phrases and quotes:
“When something is important enough, you do it even if the odds are not in your favor.”―
While brand archetypes have universal themes, each brand's voice is unique.
Discover your unique brand voice with a custom Brand Archetype Report to find out how your brand can stand out to connect with customers.