The Explorer Brand Archetype

The Explorer brand story arch is about discovery and new experiences.

You are known as adventurous.
You're the exciting brand, the brand people want to experience together.
People come to you when they are restless and trust you'll introduce something new to them.
Your customers resonate with Elon Musk, Anderson Cooper and Padma Lakshmi.
Modern brands today include Jeep, SpaceX and Red Bull.

goal:

to discover and experience something new

traits and characteristics:

ambitious, pioneering, risk-taking, authentic, fearless, adventuring, strong, exciting, enterprising, industrious, self-starting, energetic, resourceful, purposeful, goal-oriented, avid, ardent, enthusiastic, go-getter 

celebrities:

 

famous Explorer phrases and quotes:

When something is important enough, you do it even if the odds are not in your favor.”
― Elon Musk
"The farther you go, the harder it is to return."
― Anderson Cooper
"Wine is such a big universe."
― Padma Lakshmi

Want to learn how to use the explorer archetype in your brand's personality with messaging and content that drives measurable growth?

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