The Caregiver Brand Archetype
The Caregiver brand story arch is about caring for and protecting others.
You are known as compassionate.
You're the selfless brand, the brand people rely on.
People come to you in their most vulnerable state and trust you truly care.
Your customers resonate with Michelle Obama and Rosario Dawson.
Modern brands today include Honest and Campbell's Soup.
goal:
to protect and care for others
traits and characteristics:
caring, maternal, selfless, generous, compassionate, service-oriented, responsive, humane, understanding, humanitarian, charitable, sympathetic, altruistic
celebrities:
famous Caregiver phrases and quotes:
“
When they go low, we go high.”
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