The Caregiver Brand Archetype
aka the supporter
The Caregiver brand story arch is about caring for and protecting others. Caregivers are known as compassionate. People come to them in their most vulnerable state and trust they truly care.
goal: to care for and protect others
traits and characteristics: caring, maternal, nurturing, selfless
emojis:
💐 🏥 🤗 🩹
brands:
Campbell's
The Honest Company
Johnson & Johnson
celebrities:
Rosario Dawson
Michelle Obama
famous Caregiver phrases and quotes:
“When they go low, we go high.”―
While brand archetypes have universal themes, each brand's voice is unique.
Discover your unique brand voice with a custom Brand Archetype Report to find out how your brand can stand out to connect with customers.