The Caregiver Brand Archetype

aka the supporter

The Caregiver brand story arch is about caring for and protecting others. Caregivers are known as compassionate. People come to them in their most vulnerable state and trust they truly care.


goal: to care for and protect others

traits and characteristics: caring, maternal, nurturing, selfless

emojis:

πŸ’ πŸ₯ πŸ€— 🩹

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brands:

Campbell's

The Honest Company

Johnson & Johnson


celebrities:

Rosario Dawson

Michelle Obama


famous Caregiver phrases and quotes:

β€œWhen they go low, we go high.”― Michelle Obama

"The future is ours to embrace."― Rosario Dawson

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Want to learn how to use the caregiver archetype in your brand's personality with messaging and content that drives measurable growth?

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