The Caregiver Brand Archetype

The Caregiver brand story arch is about caring for and protecting others.

You are known as compassionate.
You're the selfless brand, the brand people rely on.
People come to you in their most vulnerable state and trust you truly care.
Your customers resonate with Michelle Obama and Rosario Dawson.
Modern brands today include Honest and Campbell's Soup.


to protect and care for others

traits and characteristics:

caring, maternal, selfless, generous, compassionate, service-oriented, responsive, humane, understanding, humanitarian, charitable, sympathetic, altruistic



famous Caregiver phrases and quotes:

When they go low, we go high.”
― Michelle Obama
"The future is ours to embrace."
― Rosario Dawson

Want to learn how to use the caregiver archetype in your brand's personality with messaging and content that drives measurable growth?

Come to a Masterclass.