The Creator Brand Archetype
The Creator brand story arch is about creating something meaningful and valuable.
You are known as a creative.
You're the inventive brand, the brand that inspires imagination.
People come to you for expression and creation.
Your customers resonate with Kanye West and Mike Will Made It.
Modern brands today include Google and Adobe.
goal:
to create something meaningful with value
traits and characteristics:
creative, valuable, non-conforming, different, innovative, talented, skilled, artistic, inventive, entrepreneur, creative, visionary, inspired, original, avant-garde, produced, executive, administrator, industrialist
celebrities:
famous Creator phrases and quotes:
“
My greatest award is what I’m about to do.”
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