The Creator Brand Archetype
aka the inventor
The Creator brand story arch is about creating something meaningful and valuable. You are known as a creator. People come to you for expression and creation.
goal: create something with meaning and enduring value
traits and characteristics: inventive, imaginative, creative, non-conformist
emojis:
🧑🎤 🌈 🎨 🖼
brands:
LEGO
Crayola
celebrities:
Kanye West
Mike WiLL Made-It
famous Creator phrases and quotes:
“My greatest award is what I’m about to do.”―