The Creator Brand Archetype

The Creator brand story arch is about creating something meaningful and valuable.

You are known as a creative.
You're the inventive brand, the brand that inspires imagination.
People come to you for expression and creation.
Your customers resonate with Kanye West and Mike Will Made It.
Modern brands today include Google and Adobe.


to create something meaningful with value

traits and characteristics:

creative, valuable, non-conforming, different, innovative, talented, skilled, artistic, inventive, entrepreneur, creative, visionary, inspired, original, avant-garde, produced, executive, administrator, industrialist



famous Creator phrases and quotes:

My greatest award is what I’m about to do.”
― Kanye West
" I've just got to keep a balanced head and stay focused."
― Mike WiLL Made-It

Want to learn how to use the creator archetype in your brand's personality with messaging and content that drives measurable growth?

Come to a Masterclass.