The Creator Brand Archetype

aka the inventor

The Creator brand story arch is about creating something meaningful and valuable. You are known as a creator. People come to you for expression and creation.


goal: create something with meaning and enduring value
 

traits and characteristics: inventive, imaginative, creative, non-conformist

emojis:

🧑‍🎤 🌈 🎨 🖼

 

brands:

Google

LEGO

 

Crayola

celebrities:

Kanye West

Mike WiLL Made-It


famous Creator phrases and quotes:

“My greatest award is what I’m about to do.”― Kanye West

"I've just got to keep a balanced head and stay focused."― Mike WiLL Made-It

 

Want to learn how to use the creator archetype in your brand's personality with messaging and content that drives measurable growth?

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