The Jester Brand Archetype
aka the joker
The jester brand story arch is about bringing joy and fun to the world. Jesters are known as the life of the party. People come to them looking for joy and a sense of the unexpected.
goal: bring joy to the world
traits and characteristics: fun, lighthearted, mischievous, irreverent
🥳 🎪 🎭 🕺
famous jester phrases and quotes:
“If you laugh with somebody then you know you share something.”― Trevor Noah