The Jester Brand Archetype

aka the joker

The jester brand story arch is about bringing joy and fun to the world. Jesters are known as the life of the party. People come to them looking for joy and a sense of the unexpected.

goal: bring joy to the world

traits and characteristics: fun, lighthearted, mischievous, irreverent


🥳 🎪 🎭 🕺



Trevor Noah

Sarah Silverman

Wanda Sykes

famous jester phrases and quotes:

“If you laugh with somebody then you know you share something.”― Trevor Noah"

Funny and talent will always win out; I mean, of course there are hurdles, but I think if you're funny you will get over all of that."― Wanda Sykes


Want to learn how to use the jester archetype in your brand's personality with messaging and content that drives measurable growth?

Come to a Masterclass.