The Jester Brand Archetype

The jester brand story arch is about bringing joy and fun to the world.
You are known as the life of the party.
You're the light-hearted brand, the brand people can have fun with.
People come to you looking for joy and a sense of the unexpected.
Your customers resonate with Trevor Noah, Wanda Sykes and Sarah Silverman.
Modern brands today are Ben & Jerrys and IKEA.
goal:
to spread joy and fun into the world
traits and characteristics:
fun, sense of humor, light-hearted, hilarious, entertaining, joyful, spontaneous, unexpected, surprising, funny, mischievous, captivating, recreative, compelling, engaging
celebrities:



famous jester phrases and quotes:
“If you laugh with somebody then you know you share something.”
― Trevor Noah
― Trevor Noah
"Nothing seems crazy when you're used to it."
Want to learn how to use the jester archetype in your brand's personality with messaging and content that drives measurable growth?
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