The Jester Brand Archetype
aka the joker
The jester brand story arch is about bringing joy and fun to the world. Jesters are known as the life of the party. People come to them looking for joy and a sense of the unexpected.
What's the jester's goal?
goal: bring joy to the world
what are traits and characteristics of the jester?
traits and characteristics: fun, lighthearted, mischievous, irreverent
which emojis does the jester use?
emojis:
🥳 🎪 🎭 🕺
which celebrities are the jester archetype?
celebrities:
Trevor Noah
Sarah Silverman
Wanda Sykes
famous jester phrases and quotes:
“If you laugh with somebody then you know you share something.”― Trevor Noah
While brand archetypes have universal themes, each brand's voice is unique.
Discover your unique brand voice with a custom Brand Archetype Report to find out how your brand can stand out to connect with customers.