The Jester Brand Archetype

aka the joker

The jester brand story arch is about bringing joy and fun to the world. Jesters are known as the life of the party. People come to them looking for joy and a sense of the unexpected.

What's the jester's goal?

goal: bring joy to the world

what are traits and characteristics of the jester?

traits and characteristics: fun, lighthearted, mischievous, irreverent

which emojis does the jester use?


🥳 🎪 🎭 🕺

which celebrities are the jester archetype?


Trevor Noah

Sarah Silverman

Wanda Sykes

famous jester phrases and quotes:

“If you laugh with somebody then you know you share something.”― Trevor Noah"

Funny and talent will always win out; I mean, of course there are hurdles, but I think if you're funny you will get over all of that."― Wanda Sykes


While brand archetypes have universal themes, each brand's voice is unique.

Discover your unique brand voice with a custom Brand Archetype Report to find out how your brand can stand out to connect with customers.