The Ruler Brand Archetype

The ruler brand story arch is about creating order from chaos and conducting orchestrated control.

You are known as a leader.
You're the organized brand, the brand people look up to.
People come to you in chaos and trust you to bring stability.
Your customers resonate with Jay-Z, Beyoncé and Alice Braga.
Modern brands today include the big system makers of our world like Microsoft and Amazon.


to create order from chaos and establish control 

traits and characteristics:

leader, responsible, organized, role model, administrator, accomplished, capable, powerful, efficient, learned, practiced, experienced, ingenious, masterful, intelligent, facile.



famous Ruler phrases and quotes:

I'm not a 'Business-Man'! I'm a Business... man! Let me handle my business, damn!”
― Jay-Z
I get nervous when I don't get nervous. If I'm nervous I know I'm going to have a good show.
― Beyoncé

“As long as you’re alive you can recreate yourself.”
― Teresa Mendoza

Want to learn how to use the ruler archetype in your brand's personality with messaging and content that drives measurable growth?

Come to a Masterclass.