The Ruler Brand Archetype

aka the role model

The ruler brand story arch is about creating order from chaos and conducting orchestrated control. The Ruler is known as a leader. People come to them in chaos and trust them to bring stability.


goal: to create a prosperous, successful family, company or community

traits and characteristics: systematic, commanding, timeless, stable, confident

emojis:

🦁 👑 💎 🏰

 

brands:

Amazon

Microsoft

Mercendes-Benz

celebrities:

Beyonce

Jay-Z

Teresa Mendoza


famous Ruler phrases and quotes:

“I'm not a 'Business-Man'! I'm a Business... man! Let me handle my business, damn!” ― Jay-Z

"I get nervous when I don't get nervous. If I'm nervous I know I'm going to have a good show. ― Beyoncé

“As long as you’re alive you can recreate yourself.” ― Teresa Mendoza


Want to learn how to use the ruler archetype in your brand's personality with messaging and content that drives measurable growth?

Come to a Masterclass.