The Magician Brand Archetype

The Magician brand story arch is about making dreams come true and creating something special.

You are known as a visionary.
You're the imaginative brand they connect with on a spiritual level.
People come to you wanting to transform and trust you to inspire change in their life.
Your customers resonate with Keanu Reeves, Meryl Streep and Zachary Quinto.
Modern brands today include both the magical and luxurious like Disney, Tesla and Apple.


to make dreams come true and create something special

traits and characteristics:

transformational, imaginative, special, visionary, charismatic, idealistic, spiritual, risk-taker, inspirational, expansive, aspirational, luxe, luxurious, enterprising, originative, productive



famous Magician phrases and quotes:

“The act of paying attention can take you a long way.”
― Keanu Reeves
"The great gift of human beings is that we have the power of empathy."
― Meryl Streep
"I try to be as fearless as possible."
― Zachary Quinto

Gotta know your brand archetypes right now?! I get it. 

If you want to know your customer's voice and you have 50+ customer testimonies, you can discover your brand archetypes and more with the

Brand Voice + Words Bible 

If you want to know your founder's voice archetypes as a completely unique positioning of your brand story, get the

Founder's Voice Copywriting Guide 

(requires an interview)


Want to learn how to use the magician archetype in your brand's personality with messaging and content that drives measurable growth?

Come to a Masterclass.