The Magician Brand Archetype


aka the visionary

The Magician brand story arch is about making dreams come true. Magicians are known as visionaries. People come to them wanting to transform and trust them to inspire change in their life

about the magician


Magician brands transport their customers to a world of possibilities where anything is possible and dreams can come true. This can be achieved through creative storytelling and marketing that taps into the imagination of their customers.

make dreams come true and create something special
traits and characteristics: visionary, dreamy, luxurious, transformative

emojis: 🧙 🪄 🌠 🎩

magician images


Magicians can apply their values to their brand by focusing on creating a luxurious and aspirational brand image. Using high-quality materials, elegant design, and attention to detail to convey a sense of luxury and exclusivity.





what brands are considered magicians?

The Magician brand archetype is associated with transformation, imagination, and mastery. Brands that embody the Magician archetype are often seen as innovative, forward-thinking, and able to turn dreams into reality.




MAC Cosmetics



Which celebrities are the magician archetype?

Celebrities who embody the Magician archetype often have a visionary approach to their work, and are able to think outside of the box to create something new and innovative. They are also highly skilled and knowledgeable in their field, and are able to master their craft through hard work and dedication.

Keanu Reeves

Meryl Streep

Steve Jobs

Zachary Quinto

David Copperfield

Walt Disney



“The act of paying attention can take you a long way.”Keanu Reeves

"The great gift of human beings is that we have the power of empathy."Meryl Streep

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do." - Steve Jobs

"I'm a big believer in the notion that our greatest potential lies in our darkest parts. To a certain extent it's only in facing those parts of ourselves that we can truly grow..." - Zachary Quinto

"Magic is about giving people a moment of astonishment and wonder, and I love that." - David Copperfield

"The way to get started is to quit talking and begin doing." - Walt Disney