The Lover Brand Archetype

The Lover brand story arch is about creating intimacy and building relationships.


traits and characteristics:


famous Lover phrases and quotes:

“Beauty is not just physical.”― Halle Berry"Sometimes I think that the one thing I love most about being an adult is the right to buy candy whenever and wherever I want.."― Ryan Gosling― Usher

Want to learn how to use the lover archetype in your brand's personality with messaging and content that drives measurable growth?

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