The Lover Brand Archetype

The Lover brand story arch is about creating intimacy and building relationships.

You are known as a connector.
You're the passionate brand, the brand people are committed to.
People feel appreciated when they connect with you and feel like they really belong.
Your customers resonate with Halle Berry, Usher and Ryan Gosling.
Modern brands today include Godiva Chocolate and Victoria's Secret.


to create intimacy, inspire love and build relationships

traits and characteristics:

knowledgeable, appreciated, belong, connected, enjoyed, love, loved, friend, close, warm, passionate, idealistic, committed, utopian, dreaming



famous Lover phrases and quotes:

“Beauty is not just physical.”
― Halle Berry
" Sometimes I think that the one thing I love most about being an adult is the right to buy candy whenever and wherever I want.."
― Ryan Gosling
"The best present a man can give a woman is his undivided attention."
― Usher

Want to learn how to use the lover archetype in your brand's personality with messaging and content that drives measurable growth?

Come to a Masterclass.