The Innocent Brand Archetype
aka the saint
The innocent brand story arch is about being happy. The Innocent is known as an optimist.
People come to them looking for simplicity and positive possibility.
goal: to be happy
traits and characteristics: optimistic, simple, romantic, moral, decisive
👼 🌷 🧸 🕊
famous Innocent phrases and quotes:
“I am big enough to admit that I am inspired by myself.”―