The Innocent Brand Archetype

The innocent brand story arch is about being happy.


traits and characteristics:


famous Innocent phrases and quotes:

“I am big enough to admit that I am inspired by myself.”― Leslie Knope"You try to pick good stories and that's pretty much all the control you have."― Michael Cera

Want to learn how to use the innocent archetype in your brand's personality with messaging and content that drives measurable growth?

Come to a Masterclass.