The Hero Brand Archetype
The Hero brand story arch is about improving the world.
You are known as courageous.
You're the bold brand, the brand people are inspired by.
People come to you to solve major problems and they trust you will leave a positive mark with your solution.
Your customers resonate with Barrack Obama and Will Smith.
An example of a modern hero brand is Nike.
to improve the world
traits and characteristics:
courageous, bold, honorable, strong, confident, inspirational, problem-solver, fixed, resolved, solution, hope, unequivocal, responsible, conscientious, high-principled, incorrupt, upright, sincere, unfailing, determined, safe
famous Hero phrases and quotes:
“ We proved that we are still a people capable of doing big things and tackling our biggest challenges.”