The Lover Brand Archetype

aka the passionate

The Lover brand story arch is about creating intimacy and building relationships. Lovers are known as connectors. People feel appreciated when they connect with Lovers and feel like they really belong.

goal: create intimacy and inspire love

traits and characteristics: passionate, sensual, intimate, romantic





Marie Claire

Victoria's Secret



Halle Berry

Ryan Gosling


famous Lover phrases and quotes:

“Beauty is not just physical.”― Halle Berry

"Sometimes I think that the one thing I love most about being an adult is the right to buy candy whenever and wherever I want.."― Ryan Gosling


Want to learn how to use the lover archetype in your brand's personality with messaging and content that drives measurable growth?

Come to a Masterclass.