The Lover Brand Archetype
aka the passionate
The Lover brand story arch is about creating intimacy and building relationships. Lovers are known as connectors. People feel appreciated when they connect with Lovers and feel like they really belong.
goal: create intimacy and inspire love
traits and characteristics: passionate, sensual, intimate, romantic
emojis:
🥰🫶🐞💒
brands:
Marie Claire
Victoria's Secret
Godiva
celebrities:
Halle Berry
Ryan Gosling
Usher
famous Lover phrases and quotes:
“Beauty is not just physical.”― Halle Berry