The Rebel Brand Archetype

aka the outlaw

The rebel brand story arch is about breaking the rules, going against convention and questioning authority.

You are known as a change agent.
You're the advocate brand, the brand that paves the way for change.
People come to you without a voice and stand behind your boldness.
Your customers resonate with Nicki Minaj, Samuel L. Jackson and Issa Rae.
Modern brands today include VICE and Gary Vaynerchuck.

goal:

to break the rules, question authority, and challenge ways of thinking

traits and characteristics:

loud, bold, rebellious, advocate, wild, strong, resolute, undaunted, enterprising, revolutionary, recalcitrant, defender, spokesperson, supporter, speaker, expounded, substantial, tenacious, capable, secure

celebrities:

 

famous Rebel phrases and quotes:

I recognize the council has made a decision, but given that it's a stupid-ass decision, I've elected to ignore it.”
― Samuel L. Jackson
"The advantages of black hair are infinite."
― Issa Rae
"You gotta be a beast. That's the only way they'll respect you."
― Nicki Minaj

Want to learn how to use the rebel archetype in your brand's personality with messaging and content that drives measurable growth?

Come to a Masterclass.