The Rebel Brand Archetype

aka the outlaw

The rebel brand story arch is about breaking the rules, going against convention and questioning authority.

You are known as a change agent.

You're the advocate brand, the brand that paves the way for change.

People come to you without a voice and stand behind your boldness.

Your customers resonate with Nicki Minaj, Samuel L. Jackson and Issa Rae.

Modern brands today include VICE and Gary Vaynerchuck.

goal:

to break the rules, question authority, and challenge ways of thinking

traits and characteristics:

loud, bold, rebellious, advocate, wild, strong, resolute, undaunted, enterprising, revolutionary, recalcitrant, defender, spokesperson, supporter, speaker, expounded, substantial, tenacious, capable, secure

celebrities:

famous Rebel phrases and quotes:

“I recognize the council has made a decision, but given that it's a stupid-ass decision, I've elected to ignore it.”
― Samuel L. Jackson

"The advantages of black hair are infinite."

― Issa Rae

"You gotta be a beast. That's the only way they'll respect you."

― Nicki Minaj