The Regular Guy Brand Archetype
aka the homie
The regular guy brand story arch is about connecting with others and belonging.
You are known as down to earth.
You're the brand next door, and people can count on you to be there for them.
People come to you for your solid values and common understanding of the simple things in life.
Your customers resonate with Donald Glover and SZA.
Modern brands today include the Home Depot and eBay.
to belong and connect with others
traits and characteristics:
down to earth, faithful, good, positive, commendable, valuable, pragmatic, realistic, reasonable, congenial, sensible, levelheaded, matter-of-fact, resolute, genuine, dutiful, steadfast, devoted
famous regular guy phrases and quotes:
“You have all the shine you ever need. Don't let people say you don't.”